140% increase in sales of takeaway food orders on New Year's Day

Nowadays, Generation Z is greatly influencing the way we consume training and leisure. We have seen it in other aspects such as technology, housing or the workplace and increasingly, also in the gastronomic sector and its way of living experiences around food.

After the pandemic, the number of takeaway food orders increased considerably and more and more people decide to have meetings at home and order delivery, avoiding having to cook and being able to take advantage of leisure time with friends and family. So much so that a fifth of restaurant sales were takeaway or delivery orders, according to data from the consultancy KPMG.

This situation has been extrapolated in recent times to the Christmas season, where more and more people celebrate meetings with friends from home. This trend seems to be gaining ground, even on New Year's Day. After the New Year's Eve party, more and more people decide to stay at home the next day to rest. In fact, the annual sales volume of home delivery orders increases by 140% on January 1st compared to the daily sales volume of the rest of the year, as pointed out by the company Clone, the leading foodtech in Europe.

As for the time when most delivery orders are received, the star is undoubtedly the night, since many people still decide to eat with their family on the first day of the year. And, among the culinary options preferred by consumers, hamburgers and fried chicken stand out. Likewise, the average ticket for this very special day is €34.50 and those who order food at home the most on New Year's are couples.

"It is clear that we are facing a paradigm shift, also at a social, cultural and gastronomic level, which has led to more and more people opting to live premium experiences, also from their homes. This has led to more and more Spaniards being encouraged to order food at home, not only on a day-to-day basis, but also on special occasions,” says Clément Benoit, CEO of Clone.