Binitord, El Iris Award for Agriculture and Local Product

The Binitord winery has started 2025 with a good push. In the El Iris Award for Agriculture and Local Product, two categories that are very much part of the work of this family business, gold medals have been added for all its wines and an institutional recognition by the City Council. Clara Salord, daughter of Toni and Sisca, who together with Joan and Bernadette began this adventure, just as a hobby, in 2002, collects the award excited to know that a career is valued.
In her case, almost a life dedicated to the effort that involves giving your all in a project that was born from passion, but that is sustained by daily effort.

How did you receive the news that you were the winner of one of the El Iris Awards for Agriculture and Local Product?

We are very satisfied and happy for this recognition. This award is a recognition of the work of the entire career, of all these years of grinding stones and building a company based on a lot of effort and sacrifice. Sometimes, this work is not considered as much in other types of awards, as in the medals that have been given to us for this year's wines. They are very well received, but they value a product, it is a more objective measure. But a job, a career, is much more complicated to evaluate, so when it is recognized, you value it in a different way. With this award, we realize that there are people who see beyond the product, they see the effort that it involves, and it is very grateful, because it is our daily work.

How was the evening of the award ceremony, being able to share an evening with the other awardees?

When we received the award, when we were surrounded by all the recognized companies, it was also very gratifying, because there were companies that we admire, also for their history. And seeing that we were there made us think that we are on the right track. All these people, whom we have great respect and admiration for, were in the same room, and it was a way of comforting.

This 2025 is a year of recognition for Binitord. How do you take it?

The beginning of 2025 has been one recognition after another, including the one given to us by the City Council for the milestone that all our wines have been awarded the Gold Medal at the Catavinum World Wine & Spirits Competition 2025. These medals are also a great reward. But just the fact of being able to appear in El Iris with a report like the one about the wool that we use to improve production methods is already a joy. It has been a bunch of things that we have to finish digesting, we are very excited. But we have to go little by little, and see how the work is getting results. And I think that will also be very neat.

How do you think you have reached this level of excellence?

With a lot of work and a lot of desire for it to turn out well, the perseverance that has been invested and that has generated recognition, which at the same time pushes us to continue doing things better. We are improving little by little, because it is a business where you have to invest time and money that you did not have at the beginning, so we have had gradual growth, making improvements that perhaps were unthinkable years ago, acquiring increasingly better and more professional machinery. This evolution has led to the emergence of these recognitions and awards. I think that, every year, we go up one more step. In addition, it is highly valued that we do everything ourselves, I think that people feel that the Binitord winery is theirs, so they value us well at home because of the esteem they have for something that is Menorcan.

Do you have any future challenges to maintain the level you have achieved this year?

We do not have any new products for this year; but we do plan to include Grenache, which has recently been included in the specifications of the Protected Geographical Indication, so we will certainly plant some. In addition, we innovate with soil maintenance and treatment systems, such as the wool cover that helps us maintain soil moisture, and which we already discussed a few weeks ago in the pages of El Iris. We are always testing, in order to find sustainable ways that help us improve the harvest and work in general.