LA MENORQUINA SIGNS ENRIC COSTA AS MARKETING DIRECTOR

La Menorquina, the leading national ice cream manufacturer with its own brand, continuing its commitment to building a bright future for its La Menorquina and Farggi brands, has hired Enric Costa as Marketing Director. The passion, vision, knowledge and experience of Costa, until now Marketing Director of Damm, will be extremely valuable for the company to continue to highlight the qualities of its La Menorquina and Farggi brands, which make them unique, with the aim of becoming the leading ice cream manufacturer in Spain.

Costa joins the company backed by a long and successful career at Damm, where he has worked for 27 years with global and local brands, large and small, established and new, in all channels, but especially in hotels and restaurants (horeca). Thanks in large part to Costa and his team, the food group's brands are among the most recognised in the sector and its advertising and marketing campaigns have received countless awards.

In recent years, La Menorquina has redefined its strategy, recovering its hallmarks and reinforcing its commitment to quality, innovation and proximity when making ice cream, anchoring its messages in its Menorcan and Catalan roots.

Iván Leal, CEO of La Menorquina, says that "we are delighted with the incorporation of Enric, which represents another step towards fulfilling the commitment made by the company to relaunch our emblematic brands and build a future for them of 80 more years. Enric brings us incredible experience in brand building and it is a huge satisfaction that he has agreed to put all this knowledge at the service of our beloved brands La Menorquina and Farggi."

For his part, Enric Costa says that “it is a pleasure to be able to work with La Menorquina and Farggi, two brands with soul, rooted, authentic and with so much history behind them and a journey ahead of them that I will now try to take advantage of to make them even more loved and closer to everyone.”