Sobrassada de Mallorca strengthens its position at Madrid Fusión 2025

The Regulatory Council IGP Sobrassada de Mallorca participates in the XXIII edition of Madrid Fusión, which takes place on January 27, 28 and 29, 2025 at Ifema, within the stand promoted by the Mallorca Tourism Foundation of the Consell de Mallorca.

The presence of Sobrassada de Mallorca at Madrid Fusión is an opportunity to consolidate its presence in haute cuisine, promoting higher consumption at a local level and strengthening the connection with Mallorcan culinary roots. This not only enhances its value at a national level, but also seeks to position it as a prestigious exportable product.

Participation in Madrid Fusión is essential to continue promoting our sausage. Over the last two decades, this congress has established itself as the meeting point for creativity and excellence in the culinary world, where talent, knowledge and innovation converge. A global showcase for renowned chefs, food journalists and lovers of good cooking to discover this unique product.

The stand will offer a varied programme of activities that will include different showcookings in which Sobrassada de Mallorca will be used as the main ingredient by chefs Javier Hoekbeeck, Michelin Star and chef of the Four Seasons Formentor Hotel; Javier Irazusta and Xesc Reina; Ariadna Salvador, Ninumà Andrés Benítez, from the Botànic restaurant at the Hotel Can Bordoy; Irene Martínez, from the Nus restaurant, and Cati Pons, from Fogons de Sa Plaça. A sample of the versatility that will be evident in creations ranging from traditional recipes to the most innovative interpretations of haute cuisine.

In addition, there will also be several talks on sobrasada and the production process, following traditional methods and complying with strict quality standards. And as on previous occasions, there will be an informative space on the registered producers, with details on the guarantees of the IGP quality seal, recipe suggestions, illustrative videos on the tasting process, and the advantages of working with a product endorsed by this certification.

"Madrid Fusión is the ideal showcase to show the world what makes our Sobrassada de Mallorca unique," says Andreu Palou, president of the IGP Sobrassada de Mallorca Regulatory Council. He adds that "we want those who try it to not only enjoy its flavour, but also connect with the history, culture and people behind each piece."

Renowned for its authenticity, unmistakable flavour and artisanal preparation, Sobrassada de Mallorca is not only a culinary gem, but also a cultural emblem deeply rooted in the history and traditions of the island. On the Madrid Fusión stage, this star product not only claims its place among the world's great delicacies, but also reminds us of the value of protecting culinary roots.